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For the first time in its 71-year history, Yelloh, formerly Schwan’s Home Delivery, will carry more than its own frozen foods to homes across America.
After renaming and relaunching the brand last year, Yelloh this fall debuted Partner Picks, a program that will open its distribution expertise and use its iconic yellow trucks to deliver other brands direct to consumers. Omaha Steaks was the first partner company to be “picked.”